The Impact of Property Technology on Real Estate Investment Performance in Ghana

Abstract

This paper investigated the impact of Property Technology (PropTech) on real estate investment performance in Ghana, addressing the critical lack of empirical evidence linking PropTech adoption to financial outcomes in emerging markets. The objectives were to assess how PropTech tools influence key investment metrics and to examine the challenges and opportunities associated with their integration. A systematic review methodology, guided by PRISMA 2020, was employed to synthesize findings from 48 peer-reviewed and grey literature sources. The analysis revealed that while technologies such as AI, blockchain, and smart platforms improved transparency, efficiency, and investor trust, their adoption remained limited by institutional, infrastructural, and regulatory barriers. Crucially, the review found that AI-driven tools showed potential for accurate rental price forecasting, and blockchain-based land registries could significantly reduce title disputes; however, their direct impact on quantitative outcomes like Return on Investment (ROI) and rental yields remains under-documented in the Ghanaian context. The paper concludes with targeted recommendations for policymakers, including the development of a national PropTech innovation framework and blockchain-backed land reforms, and for investors, highlighting the need to adopt data-driven tools to mitigate risk and enhance returns. It underscores the novelty of linking PropTech tools to performance outcomes and calls for longitudinal, impact-driven research to bridge the gap between technological potential and measurable financial gains.