The Antecedents of Behavioral Intensions: The Conceptual Approach towards Servicescapes  and Its Consequences

Haseebullah Abdul Naeem

doi:10.9734/BJEMT/2017/30424

Research Article Open access CC BY 4.0

The Antecedents of Behavioral Intensions: The Conceptual Approach towards Servicescapes and Its Consequences

Haseebullah Abdul Naeem

Journal of Economics, Management and Trade · pp. 1–7 · Published 12 Dec 2016

10.9734/BJEMT/2017/30424

Abstract

Going to shopping mall is not a new trend. But when it comes to the research then there is still gap which needs serious considerations from emerging researchers. The aim of this conceptual approach is to find the consequences of servicescaps model, which was previously presented by [7]. This conceptual approach was taken in consideration after reviewing the past literature. In this approach, Ambience condition, Interaction and Design of shopping mall took as antecedents from the servicescapes model presented by [7]. Behavioral intentions were considering as the consequences of the study.

Ambience interaction design and layout enjoyment behavioral intensions

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Haseebullah Abdul Naeem (2016). The Antecedents of Behavioral Intensions: The Conceptual Approach towards Servicescapes and Its Consequences. Journal of Economics, Management and Trade , 1–7. https://doi.org/10.9734/BJEMT/2017/30424

Affiliations

Haseebullah Abdul Naeem — Department of Marketing, College of Business Administration, King Saud University, P.O.Box 71115, Riyadh 11587, Saudi Arabia

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