Study the Market Competitiveness and Its Performance in Green Chilli Seeds Market

Abstract

The green chilli seeds market is majorly controlled by private companies in India. As a result, private companies are trying to make a profit with good quality seeds along with taking the good promotion activities in the market. The study was taken in Hassan district of Karnataka, India. In this study to know the market structure, the Herfindal Index was used and it found that East–West Company had a market share of 55.12 per cent followed by Seminis seeds with 22.44 per cent. Herfindal Index was 3,762.75 which depicted a moderate degree of concentration in the green chilli seed market in the study area. To know the performance of each selected company in the green chill market was calculated with help of a grid. The East-West and Beejo Sheetal companies performance was equal in the market. The display of product, appropriating schemes and distribution depth of East-West seeds company was foremost because the East-West company seeds come in metal box package which makes them appear more attractive, quality protected and prove to less damage during transit.