Strengthening Industry-academia Collaboration for Improved Fashion Education

Abstract

This study explores the perspectives of fashion professionals on enhancing fashion education. Through semi-structured interviews with industry experts, insights were gathered regarding the alignment between the skills taught in fashion education programmes and the skills demanded by the industry. The study employed the qualitative design and thematic analysis. It involved seven participants. The methodology employed in this study ensured a personal and in-depth understanding of Ghanaian fashion professionals' perspectives. Additionally, the strengths and weaknesses of the current fashion education system were examined, along with key recommendations for improving the curriculum. The Industry-Academia Collaboration Theory served as the theoretical framework, emphasising the importance of collaboration between educational institutions and the fashion industry. The, the results revealed that while the current system excels in nurturing creativity, design skills, and cultural appreciation, there is need for a more industry-relevant curriculum that focuses on the integration of practical and technical skills, an emphasis on business and entrepreneurship education, and the establishment of stronger industry partnerships and internship programmes. These findings provide valuable insights for policymakers, educators, and stakeholders in the fashion education sector to enhance the educational experience and better prepare students for successful careers in the fashion industry.