Socio-economic Profile of the Edible Oil Consumers in Kalyana Karnataka, Karnataka, India

Abstract

Edible oils are an important component of household food expenditure and nutrition in India; however, despite substantial growth in oilseed production, domestic availability remains insufficient, leading to high import dependence. The present study analysed the socio-economic profile of edible oil consumers in the Kalyana Karnataka region of Karnataka, with specific reference to Kalaburagi and Ballari districts. A total of 120 respondents, comprising 60 rural and 60 urban consumers, were selected using a multi-stage random sampling technique. Primary data were collected through personal interviews using a structured schedule and analysed using descriptive statistics. The findings revealed distinct rural-urban differences in socio-economic characteristics, with urban consumers being relatively more highly educated, having higher income levels and owning more household assets than rural consumers. Nuclear families and medium-sized households were predominant in both areas, while non-vegetarian food habits were common, indicating higher edible oil consumption. The study concludes that socio-economic factors, such as education, income, occupation and family structure, influence edible oil consumption behaviour and underscore the need for region-specific awareness and policy interventions to promote informed and healthier edible oil choices.