Youth Preferences of Fortified Products in Lucknow City in India: Exploring Consumption Pattern and Barriers
Anushka Chand, Priyanka Shankar
Asian Journal of Food Research and Nutrition · pp. 168–174 · Published 20 Feb 2025
10.9734/ajfrn/2025/v4i1234Abstract
Background Information: Food fortification brings forth an inexpensive and scalable solution that can reach vast demographics including those residing in remote or deprived sections. Methodology: A cross-sectional survey was conducted in Lucknow city using convenience sampling to select 170 participants. Data was collected using paper-based questionnaire. Major Findings: 67% of participants had easy access to fortified foods, with fortified milk being the most consumed. Daily consumption was reported by 40% of participants. 69% had no safety concerns and holds a positive perception of fortified foods, though a majority still preferred regular food. Conclusion: While fortified foods are accessible and widely accepted, consumer preference for regular food indicates the need for further awareness efforts.
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