A Comparative Analysis of Entrepreneurship-contributions to Women's Well-being and Sustainability: A Case Study of India and Tunisia

Abstract

Entrepreneurship is widely recognized as a pivotal force driving profitable growth and sustainability. It serves as a notable avenue for enhancing female participation across various economic strata. In recent years, scholarly attention on women entrepreneurs has burgeoned, challenging the traditionally male-centric discourse within entrepreneurship literature. Female entrepreneurship assumes a crucial role in fostering economic development and sustainability. This study contributes to the expanding body of literature on women's entrepreneurship by providing a theoretical framework elucidating the contemporary status of women entrepreneurs in India and Tunisia. Employing a cross-sectional research design, the study employed both quantitative and qualitative methodologies, utilizing surveys and focus group discussions to gather data. The sample comprised 160 participants, including 80 women entrepreneurs and 80 non-entrepreneurs from both India and Tunisia. Analysis of the data was conducted using SPSS and MS Excel. The findings underscore that women entrepreneurs exhibit enhanced well-being compared to their non-entrepreneurial counterparts. This underscores the significance of well-being not only in the development of women entrepreneurs but also in fostering societal sustainability. The implications of the study extend to providing evidence-based recommendations for advancing women's entrepreneurship in India and Tunisia. Key recommendations include governmental involvement in alleviating challenges impeding women in business and facilitating funding opportunities to ensure sustained business growth.