Perception of Palm Sugar Enterprise Units towards E-commerce Platform in Southern Tamilnadu

Abstract

Palm sugar is a rapid growing industry. The palm sugar products available through e-commerce platform helps the enterprises to reach more markets leading to more customers and the consumers can get quality products free of adulterations from the traditional producers.The purpose of the paper is to study the awareness and perception of palm sugar enterprise units towards e-commerce platform. Other palm sugar edible allied product enterprises are also considered in the study. The enterprise unit sample comprises of the private enterprises, societies, traders, exporters and distributors. The result of the study shows that a major of the respondents has awareness and knowledge about e-commerce in the palm sugar enterprise sector. Their perception towards e-commerce platform is that, they agree on the common benefits of e-commerce platform like the quick product reach and promotion, and wider customer base with easy interaction and rapid business growth. But still perceive that traditional means of commerce is more advantageous than the e-commerce platform and the government have not taken enough measures for the adoption of e-commerce practices by the palm sugar enterprise units.