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R. Balaji

Publications (4)

A study on Marketing Channels and Efficiency, and Factors Influencing the Selection of Marketing Channels by the Pomegranate Growers in Karnataka

K. R. Monika, R. Balaji, M. Prahadeeswaran & S. Sridevy · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Karnataka is the third largest producer of pomegranate in India. Pomegranate holds 6th position in overall fruit production with share of 4.5% next to Papaya (6%) in the state of Karnataka during 2019-20. Chitradurga and Tumkur districts were selected based on the major pomegrana...

Open access Research Article 10.9734/ajaees/2022/v40i1031120

Trends in Export of Major Agricultural Commodities and Products from India

M. Prahadeeswaran, R. Balaji, S. Senthilnathan, S. Moghana Lavanya & S. Gurunathan · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

India's agricultural products export touched $ 50 billion for the financial year FY22, the highest level ever achieved. Basmati and Non-basmati rice are major exports and doubled during 2010-20 compared to 2000-2010. Export value of basmati and non-basmati rice were about Rs. 32,...

Open access Research Article 10.9734/ajaees/2022/v40i931016

Perception of Palm Sugar Enterprise Units towards E-commerce Platform in Southern Tamilnadu

V. M. Rosina kamali, R. Balaji & N. Kiruthika · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Palm sugar is a rapid growing industry. The palm sugar products available through e-commerce platform helps the enterprises to reach more markets leading to more customers and the consumers can get quality products free of adulterations from the traditional producers.The purpose...

Open access Research Article 10.9734/ajaees/2021/v39i1030721

Marketing Efficiency of Cocoon in Salem District of Tamil Nadu, India

V. Mohanavannan, N. Deepa, R. Balaji, A. Vidhyavathi & R. Ravikumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: The aim of this study is to assess the marketing efficiency of cocoon within the study area and to examine marketing challenges, subsequently proposing effective strategies to address these constraints. Study Design: Exploratory research design. Methodology: The research wa...

Open access Research Article 10.9734/ajaees/2023/v41i102155