Profile Characteristics of Extension Personnel in Association with Attitude towards the Service Delivery System of Agro Service Centres

Abstract

The attitude of extension personnel towards the service delivery system of Agro Service Centres is developed based on their work experience in Agro Service Centres and the response they have received from the beneficiary farmers for the services they have been extended to them. The present study was conducted among 60 extension personnel associated with Agro Service Centres from the three districts of Kerala representing the central, northern, and southern Kerala, during the year 2019. Data collection was done using a pre-tested interview schedule, and analysis and interpretation of the data were done using statistical tools such as frequency, percentage, and correlation analysis. Based on the analysis of the data, it was observed that the majority (56.67%) of the extension personnel had a highly favourable attitude towards the service delivery system of the Agro Service Centre. The majority of the extension personnel working in ASCs belonged to the middle and old age categories, and the majority had up to five years of experience in extension work. The majority of the extension personnel possess medium extension service orientation and work commitment and moderate to high problem-solving and leadership abilities. The correlation analysis revealed that the attitude of extension personnel was positively and significantly correlated with their extension service orientation, work commitment, problem-solving ability, and leadership ability.