Skip to content
Research Article Open access CC BY 4.0

Product Innovation as a Panacea to Manufacturing Organization Performance: Evidence from Nigerian Breweries Plc

I. O. Ladokun

Asian Journal of Advanced Research and Reports · pp. 1–10 · Published 30 May 2019

10.9734/ajarr/2019/v4i430117

Abstract

Innovation is widely regarded as one of the most important sources of sustainable competitive advantage in an increasingly changing environment. However, many Nigerian manufacturing industries do not invest so many resources on the utilization of modern technologies, as this makes for the decline in the designing and development of new products.  This study examined the effect of product innovation on the performance of manufacturing sector with particular reference to Nigerian Breweries Plc. Purposive sampling technique was used to select 70 respondents from various departments. Structured questionnaire was employed to collect the data, while weighted mean score, chi-square and analysis of variance were used to analyze the data. Result revealed that product innovation has significant effect on sales volume. Findings also indicated that positive relationship exist between product innovations, customer satisfaction, changes in consumer taste and preference. The study therefore concluded that product innovation is an alternative paradigm to organizational performance in a global competitive environment. Subsequently, the study recommended that management of manufacturing organizations should leverage on product innovation, as this type of innovation is found to be important instrument for achieving sustainable competitive power.

Innovation product performance satisfaction taste preference customer NB

References (13)

  1. 1 The Theory of Economic Development [DOI]
  2. 2 Relationship between innovation capability, innovation type, and firm performance [DOI]
  3. 3 A Longitudinal Study of the Impact of R&D, Patents, and Product Innovation on Firm Performance [DOI]
  4. 4 Relationships between innovation stimulus, innovation capacity, and innovation performance [DOI]
  5. 5 The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry [DOI]
  6. 6 Logistics innovation: a literature‐based conceptual framework [DOI]
  7. 7 The effects of innovation on firm performance of supporting industries in Hanoi, Vietnam [DOI]
  8. 8 Organizational structure and logistics service innovation [DOI]
  9. 9 The Importance of the Manufacturing Sector in the Romanian Economy [DOI]
  10. 10 Global Economic Downturn and the Manufacturing Sector Performance in the Nigerian Economy (A Quarterly Empirical Analysis)
  11. 11 Brand‐Driven Innovation [DOI]
  12. 12 Innovation Through Global Collaboration: A new Source of Competitive Advantage (A Study of Nigerian Breweries PLC) [DOI]
  13. 13 Effects of innovation on firm performance

Cited by 4

The Impact of Innovative Culture on Adaptive Marketing and Service Innovation in Hospitality: A Strategic Perspective

Jia Meng, Mehrunishah Begum, Meng Na · Journal of Quality Assurance in Hospitality & Tourism · 2025

Showing 1 of 4 known citations — external sources report more than can currently be individually listed.

Related research

Article metrics

Real usage data collected on this platform.

58

Page views

0

PDF downloads

36

Outbound clicks

4

Citations

Views over time

Views by country

Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".

Traffic sources

Referring site, by host.

Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.