I. O. Ladokun

Exploring Social Media as a Strategy for Small and Medium Enterprises (SMEs) Performance: Evidence from Oyo State, Nigeria

I. O. Ladokun · South Asian Journal of Social Studies and Economics · 2019

This study explored the role of social media strategy in the performance of SMEs in Oyo state, Nigeria. Specifically the study identified the various types of SMEs using Social Media for marketing, examined the relationship between social medial strategy and SMEs performance, and...

Open access Research Article 10.9734/sajsse/2019/v3i430110

Product Innovation as a Panacea to Manufacturing Organization Performance: Evidence from Nigerian Breweries Plc

I. O. Ladokun · Asian Journal of Advanced Research and Reports · 2019

Innovation is widely regarded as one of the most important sources of sustainable competitive advantage in an increasingly changing environment. However, many Nigerian manufacturing industries do not invest so many resources on the utilization of modern technologies, as this make...

Open access Research Article 10.9734/ajarr/2019/v4i430117

Customer Relationship Management Dimensions and Nigerian Banks’ Performance: Evidence from Zenith Bank Plc

G. T. Ayo-Oyebiyi, I. O. Ladokun & D. Jooda Taiwo · South Asian Journal of Social Studies and Economics · 2019

Today, customers are looking for benefits from the bank, better service, lower transaction fees, higher interest rates, a sign of prestige, new products access from different channels. This study evaluates the influence of CRM dimensions on bank performance. Zenith Bank Plc was s...

Open access Research Article 10.9734/sajsse/2019/v3i230103