Cultivating Solutions: Farmer-Driven Constraints and Suggestions for Kisan Call Centre Advisories

Abstract

The timely availability of relevant information along with effective communication have been critical factors for boosting agricultural productivity. Despite an enormous amount of information, identifying its relevance, application, and delivery methods to people in need has been a considerable difficulty. Farmers require a wide range of information throughout the agricultural process, including enhanced cultivation procedures, weather forecasts, hybrid seeds, cultivation inputs, pest and disease management storage facilities, and produce pricing. The Kisan Call Centre is projected to narrow down the information divide between trained agriculturists and farmers. The present study was undertaken, to contribute to the reorganization and integration of essential modifications, aiming to extend outreach to underserved populations. It was found that major constraints as perceived by respondent were“, the first rank is given to the sometimes call diverted to other state (57.33 MPS) followed by Kisan Call Center is not providing the information regarding the Seed, pesticide etc. It was found that the suggestion “The first rank is given to the irrelevant questions /discussions must be avoided during call (85.33 MPS) followed by the use of technical words should be replaced with the local words by Call Center Agent (81.33 MPS) etc. This will enhance the efficient distribution of information, ultimately making the Kisan Call Centre (KCC) more effective for users by ensuring the delivery of timely and pertinent information.