Social Media Usage and Perception by Patients’ of Dental Aesthetics in Aurangabad

Abstract

Aims: Social media is defined as the ‘software that enables individuals and communities to gather, communicate, share & in some cases collaborate or play’. Objective of this study is to analyse the impact of social media on patient’s perception for seeking Dental Aesthetic treatments in Aurangabad. Materials And Methods: A cross-sectional analytical study employed online survey of 145 randomly selected patients. The targeted age of participants ranged from 18 years and above. The study data were collected using a two-part questionnaire. Results: One hundred forty five participants responded to this study through google forms. Most of the participants belonged to the age group of 26-35 years (n=87), followed by 18-25 years(n=53), 36-45years and >45years (n=3 &0 respectively). When compared to males(45.5%) the response of females was high(54.5%). Most of patients think that dentist should communicate with people through social media rather than traditional(89.7%) Conclusion:  The effect of social media on patients in Aurangabad region can be considered as high. Patients are influenced by social media usage and are seeking aesthetic treatment as an outcome. It is the responsibility of dentists to educate patients about the best treatment options.