An Economic Study of Marketing of Rapeseed Mustard in District Lakhimpur Kheri, U.P., India

Abstract

An attempt has been made in this study to examine the economic analysis of marketing of rapeseed-mustard. The study was conducted in “Palia Kalan” blocks in Lakhimpur Kheri district of U.P. State, India. Only those regulated market where the farmers of selected village used to sale their produce were considered for the present inquiry i.e. Palia kalan market is selected to collect the required information on the marketing aspects for the present study. The data were collected by survey method with personal interview from the respondents to the help of pre tested schedules. Secondary data were obtained from official record, reports and bulletins. The two type of marketing channel identified in the study area were Channel-I: Producer – Consumer, Channel-II: Producer – Wholesaler – Retailer– Consumer. The marketing cost of mustard is higher in channel-II(Rs.91.00) as compared to channel-I (Rs.30.00).The producer’s share in the consumer’s price is higher in channel-I (99.25) percent compared to channel-II (94.80) per cent respectively.