Marketing of BT Cotton in Different Marketing Channels in Manchirial District, Telangana

Abstract

The present study was conducted in Manchirial district of Telangana. Being the leading BT cotton producer in the country, cotton production in Telangana has many problems and constraints. The major problems faced by the cotton farmers were changing weather conditions, price fluctuations. There’s also been a labour scarcity, transportation and lack of preservation techniques which make the farmer to sell cotton at low cost. From Out of total blocks of Manchirial district one block has been selected purposely on the basis having high total area, production of BT Cotton for current study. Farmers growing BT Cotton is collected from Village Agriculture Assistant (VAA) and selected among them randomly. Highest quantity of produce was sold through channel I and comparably lowest quantity of produce was sold through channel III and channel II. Producer share in consumer price was highest in channel III i.e., 84.97% compared to channel I i.e., 84.64% and lowest in channel II i.e., 83.85%. Price spread was highest in channel I i.e., RS 1168/qtl compared to channel II i.e., RS 1037/qtl and channel III i.e., 1010. Marketing efficiency was highest in channel III i.e., 6.65% compared to channel II i.e., 6.19%% and channel III i.e., 6.51%.