Local Tourism-Based Economic Transformation through Creative Education, Digitalization and MSME Collaboration: A Case Study of Danau Perintis

Abstract

This study aims to analyze the effect of creative economy education, digital marketing, and MSME collaboration on local economic growth in the Perintis Lake tourist area, Bone Bolango Regency. The background of this study is based on the urgency of integrating non-physical strategies in tourism development, particularly in the context of secondary tourist destinations that have not been widely researched. This study uses a quantitative approach with a survey design, involving 100 MSME actors as research samples. Data were collected through field observations, Likert scale questionnaires, and documentation, then analyzed using multiple linear regression with the help of SPSS. The results of the study show that the overall independent variables of creative economy education, digital marketing, and MSME collaboration show a growth of 58.1%.  This indicates a positive and significant impact on the local economy. Based on the beta coefficient, it shows that the variable with the most dominant influence (β = 0.412) is followed by creative economic education (β = 0.302) and digital marketing (β = 0.194).  It can be concluded that an integrative approach is important in the development of tourism-based economies. Its academic contribution lies in filling the literature gap with a synergistic analysis model, while its practical contribution provides a basis for formulating policies based on the empowerment of local MSMEs.