Potential Feasibility Study of Creating a Small Company That Produces Tomato Paste in Ambatondrazaka District

Abstract

This research proposes a complete study of project development by analyzing the starting point, situation, before studying the feasibility of the project, creation of a small company that produces tomato paste in the district of Ambatondrazaka-Madagascar, regarding technical and technological, market and marketing, managerial, financial, and environmental aspects. The situation analysis highlighted that there are six opportunities and two strengths that lead into the creation of the company. However, some alternatives such as working closely with farmers, through the establishment of contracts, building good relationship with regional and central governments, training the company’s manager and personnel, and finding places for tomato cultivation during the raining season should be applied by the company to overcome the situation’s weaknesses and threats. The technical and technological, managerial, financial, and environmental analysis showed that the creation of the company is feasible. However, the market and marketing analysis pointed out that the company should adopt an effective marketing strategy for increasing its local and regional sales.