Green Tourism Marketing in Keranggan Village, South Tangerang, Indonesia

Abstract

Green tourism is a form of ecotourism or ecosystem-based tourism. One of the ecotourism that is being developed by the South Tangerang City government is the Keranggan Ecotourism which has the potential for green tourism by cisadane river. To achieve the target of tourist visits, it takes attractive marketing and can have a good impact on tourists. The study aimed to determine the green tourism marketing concept which consists of the attractiveness of green tourism, tourism programs, physical carrying capacity, non-physical carrying capacity, tourism prices, and tourism promotion in Keranggan Ecotourism area. This research also identifies indicators of Green Tourism marketing success in Keranggan Ecotourism area. This study used a qualitative method. Data collection by in-depth interviews, observations, and documentation in 2020-2021. The results obtained show that Keranggan Ecotourism has met the success indicators of implementing Green Tourism Marketing. Green Tourism Marketing in Ecotourism Keranggan can work, if creating community participation and satisfaction with green tourism management, creating awareness and desire to conserve nature and clean environmental resources, creating a harmony of sustainable economic, environmental, social and cultural growth and increasing welfare and job opportunities.