A Case Study of Successful Nursery Entrepreneur at Thanjavur District of Tamilnadu, India

Abstract

This case study showcases the vision and initiative of a young entrepreneur who belonged to business family and who inherited the legacy of entrepreneurial traits from his father and grandfather. The need for the research was to identify the extraordinary and unique farmer who has lead success in the field of Agri-business. The nursery business carries a low risk due to low investment and localization production centers’ and as well as the use of local and traditional technology. The type of nursery selected was a wholesale and retail nursery, where plants and flowers were sold to the general public and bulk stocks were being produced. The case study approach was made by preparing a semi structured interview schedule followed by the field visit. Data about the profile, skills and work experience, knowledge of the entrepreneur in nursery business were gathered. This case study explores the extraordinary work and discusses in detail the education acquired by the entrepreneur, his vision and how he become an entrepreneur, the milestones achieved by him, major challenges faced by him, the growth enjoyed by him, and his plans for future expansion and growth. Government must support entrepreneurs so they can grow into true businesspeople who expand and diversify to produce wealth and jobs.