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M. Nirmala Devi

Publications (28)

The Futuristic Entrepreneurial Actions for Tribal Farmers of North-east India

Weijimlu Tayang, M. Nirmala Devi, Sanjay Chetry, Haobam Dimashree Devi & Chossterfield Mawblei · Journal of Scientific Research and Reports · 2024

The North-East region of India, with its rich cultural diversity and biodiversity, is especially well-suited for agricultural growth. Given its potential, one would expect this region to be at the forefront of agri-entrepreneurial activities. Additionally, with the last few years...

Open access Research Article 10.9734/jsrr/2024/v30i102487

Analysis of Trends in Climate Variables and the Adaptation Strategies Used by Cardamom Growers in Idukki District of Kerala, India

R. S. Devika, M. Nirmala Devi, C. Karthikeyan, Ga. Dheebakaran & R. Gangaiselvi · International Journal of Environment and Climate Change · 2023

Aim: The study's main goal is to find any significant variations in the climatic variables and to analyze the preferences about adaptation strategies by the farmers to lessen the effects of the same. Study Area and Design: An ex-post-facto study was conducted at randomly selected...

Open access Research Article 10.9734/ijecc/2023/v13i92538

Assessing the Strategies for Coping with Academic Stress among the Undergraduate Students of TNAU

P. Gayathri, M. Nirmala Devi, P. Balasubramaniam & M. R. Duraisamy · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: College students experience stress from many different sources that ultimately have an impact on their academics. To cope with the academic stress, it is needed for them to undertake appropriate coping strategies. This study aimed to identify the extent of various strategie...

Open access Research Article 10.9734/ajaees/2022/v40i931017

Analysis of Changes in Decision Making Behaviour of Turmeric Farm Women during COVID-19 Pandemic Situation

A. Monika, M. Nirmala Devi, . Kalaivani & Patil Santosh Ganapathi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Women farmers are engaged in both production and processing of turmeric. Majority of the women have been involved in decision-making process. During COVID–19 pandemic situation women were more affected than men by means of economical aspects. During COVID-19 pandemic situation, f...

Open access Research Article 10.9734/ajaees/2021/v39i1130751

Impact of KVK Training Programme on Knowledge and Adoption of Paddy Production Technology in Cuddalore District of Tamil Nadu, India

M. Bharath, N. Sriram, M. Nirmala Devi, S. R. Padma & R. Gangai Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

KVK is organizing various types of training programme as one of the important mandatory activities for the benefit of the stakeholders. To know the impact of the KVK Training programme among KVK Vridhachalam trained paddy growers, the study was conducted in the Cuddalore District...

Open access Research Article 10.9734/ajaees/2023/v41i102139

Challenges in Adopting Value Addition Technologies in Arecanut

R. Bharathi Priyaa, S. Nazreen Hassan, M. Nirmala Devi, R. Pangayar Selvi & S. Selvanayaki · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

The rise of opportunity for stakeholders in the arecanut sector to explore the potential of value-added arecanut products. The arecanut farmers are facing a lack of training on arecanut practices, the improper post-harvest practices deteriorate the quality of nuts that cause the...

Open access Research Article 10.9734/ajaees/2023/v41i92108

Effectiveness of Extension and Advisory Services Provided by Input Dealers during COVID-19 Pandemic

V. Mathuabirami, C. Karthikeyan, M. Nirmala Devi, Patil Santosh Ganapati & Paul Mansingh J. · International Journal of Environment and Climate Change · 2023

Aim: The main aim of this research is to study the input dealers’ perception towards the extension ad advisory services provided during COVID-19 pandemic. Study Design: Cross section research design. Place and Duration of Study: Coimbatore and Tiruvallur districts of Tamil Nadu,...

Open access Research Article 10.9734/ijecc/2023/v13i92362

COVID-19 and Its Effect on Natural Capital of Small and Marginal Farmers

G. Divya, P. Balasubramaniam, M. Nirmala Devi, Patil Santosh Ganapati & V. Mohanraj · International Journal of Environment and Climate Change · 2023

Aim: The main aim of this research is to study COVID-19 effect on natural capital of small and marginal farmers. Study Design: Ex post facto research design. Place and Duration of Study: North western zone of Tamil Nadu includes Krishnagiri, Dharmapuri, Salem and Namakkal distric...

Open access Research Article 10.9734/ijecc/2023/v13i92355

Effectiveness of Extension Intervention Provided by State Department of Agriculture in Tamil Nadu during COVID-19 Pandemic

V. Mathuabirami, C. Karthikeyan, M. Nirmala Devi, Patil Santhosh Ganapathi & Paul Mansingh J. · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aim: The main aim of this research is to study the extension officials’ perception towards the effectiveness of online training programme conducted during COVID-19 pandemic. Study Design:  Cross section research design. Place and Duration of Study: Coimbatore and Tiruvallur distr...

Open access Research Article 10.9734/ajaees/2023/v41i92054

Developing a Scale to Measure the Attitude of the Farmers’ towards Natural Disaster Management

Sandipamu Raahalya, P. Balasubramaniam, M. Nirmala Devi, N. Maragatham & R. Gangai Selvi · International Journal of Environment and Climate Change · 2023

A scale measuring the attitude of farmers towards disaster management is developed using the equal appearing interval scale method, which comprises of 8 statements finally. (four positive and four negative). The scale is administered to the 240 farmers for the purpose of the stud...

Open access Research Article 10.9734/ijecc/2023/v13i92205

Issues and Challenges Faced by Small and Marginal Farmers during COVID-19 Pandemic

G. Divya, P. Balasubramaniam, M. Nirmala Devi & V. Mohanraj · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Agriculture is an important sector of Indian economy as it contributes about 17 per cent to the total GDP and provides employment to over 60 per cent of the population. Among 60 per cent of total workforce, 82 per cent of farmers in India were small and marginal farmers. Sudden o...

Open access Research Article 10.9734/ajaees/2023/v41i92018

A Case Study of Successful Nursery Entrepreneur at Thanjavur District of Tamilnadu, India

A. Aravind, C. Karthikeyan, M. Nirmala Devi & R. Velusamy · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

This case study showcases the vision and initiative of a young entrepreneur who belonged to business family and who inherited the legacy of entrepreneurial traits from his father and grandfather. The need for the research was to identify the extraordinary and unique farmer who ha...

Open access Research Article 10.9734/ajaees/2023/v41i71937

Developing a Test to Measure the Knowledge Level of Farmers towards Market Intelligence

L. Mohammed Ghouse, C. Karthikeyan & M. Nirmala Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Market intelligence is a method of foreseeing what will occur in the near future. We must proceed from market data to information, and finally to market intelligence, in order to complete this process. This study attempted to develop a scale for measuring the knowledge level of f...

Open access Research Article 10.9734/ajaees/2022/v40i1031189

Analysis of Constraints Faced by Startups in the Food Processing Industries in Tamilnadu, India

R. Arul Murugan, C. Karthikeyan & M. Nirmala Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Food processing sector is the transformation of raw agricultural products into food or one form of food into other forms. Food processing comprises many forms of processing foods starting from grinding grain to make raw flour to home cooking to complex industrial methods of food...

Open access Research Article 10.9734/ajaees/2022/v40i1031159

A Study on Students’ Attitude towards Online Learning Using Paired Comparison Technique

Sandipamu Raahalya, C. Karthikeyan & M. Nirmala Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The purpose of this paper is to assess students’ attitude towards online learning using a paired comparison technique. A total of five stimuli were selected and paired in 10 combinations. A shift in the ranking of stimulus when compared with other stimulus would indicate a change...

Open access Research Article 10.9734/ajaees/2022/v40i1031061

A Content Analysis of Farm Information and Infographics in Pasumai vikatan Tamil Magazine, India

S. Krithika, C. Karthikeyan & M. Nirmala Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Content analysis is an effective research tool to study the extent of information covered in farm magazines, which act as a comprehensive guide for farmers. The aim of the study is to analyze the coverage, readability ease, mode of presentation, and type and level of infographics...

Open access Research Article 10.9734/ajaees/2022/v40i930972

Assessing the Impact of Rythu Bandhu Scheme in Warangal District of Telangana

C. D. Amitha, C. Karthikeyan & M. Nirmala Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Rythu Bandhu Scheme (RBS) also Farmers investment Support Scheme is a welfare program to support farmer investment for two crops a year where the cash is paid directly by the Government of Telangana. A sample of 60 beneficiaries were selected from Warangal district of Telangana s...

Open access Research Article 10.9734/ajaees/2021/v39i1130758

Role of Key Communicators in Disseminating Agricultural Information in Nilayur Village of Thiruparankundram Block in Madurai District

P. Rajapandi, C. Karthikeyan & M. Nirmala Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

The present study was taken up to identify the role of key communicators in the dissemination of agricultural information. The study area was Nilayur village of Thiruparankundram block located in Madurai district. A total of 60 respondents were sampled randomly for the study. Soc...

Open access Research Article 10.9734/ajaees/2021/v39i1130735

Factors Responsible for Participation of Self Help Group Farmers in Vegetables and Fruits Promotion Council Kerala, India

F. L. Merline, P. Balasubramaniam, M. Nirmala Devi & V. Mohanraj · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Self Help Groups (SHGs) are farmer-led cooperatives in which all members work together to solve issues and take advantage of opportunities through participatory action following cooperative decision-making for the members' overall growth. In this context, a study was conducted in...

Open access Research Article 10.9734/ajaees/2021/v39i1030691

Social Media Utilization by the Farmers of Coimbatore District in Tamil Nadu – An Analysis

K. S. Harsini, M. Senthil Kumar, M. Ramasubramanian, M. Nirmala Devi & R. Gangai Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Social media is an innovative, interactive communication tool used for social networking, sharing of text, audio, video to individuals, groups and mass audience over internet and social media platforms. According to Global Digital 2023 as of February, social media users in India...

Open access Research Article 10.9734/ajaees/2023/v41i92124

Adopter Categorization and Level of Adoption among Protected Cut Flower Growers

S. Mercy Sheeba, G. Anand, C. Karthikeyan, M. Nirmala Devi & R. Gangai Selvi · International Journal of Environment and Climate Change · 2023

In India, Tamil Nadu occupies the first position in terms of area under flower cultivation then followed by Karnataka and West Bengal. Out of the 33 districts in Tamil Nadu, Krishnagiri district ranks first in cut flower production due to its suitability to climatic conditions. T...

Open access Research Article 10.9734/ijecc/2023/v13i92505

Impact of PMKISAN Scheme on Production and Efficiency of Paddy Cultivation in Tamil Nadu, India

P. Jagadeshwaran, K. R. Ashok, A. Vidhyavathi, M. Nirmala Devi & S. G. Patil · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: This study aimed to estimate the impact of Direct Cash Transfer scheme on production and technical efficiency of paddy cultivation. Study Design:  Multi-stage random sampling was used. Place and Duration of Study: Sample: Three districts namely Dharmapuri, Thoothukudi and T...

Open access Research Article 10.9734/ajaees/2022/v40i111689

Multidimensional Poverty in India – a State Wise Analysis

P. Jagadeshwaran, K. R. Ashok, A. Vidhyavathi, M. Nirmala Devi & G. Patil Santosh · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: Poverty is a major challenge for economic growth and attaining sustainable development goals. This study aimed to estimate the multidimensional poverty index for states of India as well as districts of Tamil Nadu. Study Design:  Based on the secondary data of National Famil...

Open access Research Article 10.9734/ajaees/2022/v40i1031153

Assessment of Profile Characters and a Study on the Extent of Adoption of Farmers in Organic Vegetable Cultivation in the Western Zone of Tamil Nadu, India

K. S. Anuprialashmi, P. P. Murugan, R. Jansirani, M. Nirmala Devi & Patil Santhosh Ganapati · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The human community all over the world are growing consciousness over poisonous residues of agrochemicals in the food they consume and also on the health and environmental hazards associated with it. This therefore lead to a re-invention of an alternate form of agriculture devoid...

Open access Research Article 10.9734/ajaees/2022/v40i1031095

Araku Valley Coffee Production study in Visakhapatnam district of Andhra Pradesh, India

Geddam Teja Sri, A. Rohini, M. Chandra Kumar, M. Nirmala Devi & N. Deepa · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: This study mainly intends to analyze the production side of coffee that would throw light on the scenario of coffee growers to understand the cost structure and returns from coffee cultivation in the study area. Study Design: Purposive sampling technique was adopted for the...

Open access Research Article 10.9734/ajaees/2022/v40i1031053

Assessment of Profile Characteristics and Factors Determining the Membership of Farmers in Tamil Nadu Banana Producer Company (TNBPC) a Study in Trichy district of Tamil Nadu

S. Srinithi, P. Balasubramaniam, N. Venkatesa Palanichamy, M. Nirmala Devi & V. Mohanraj · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

The majority of Indian farmers face issues such as decreased agricultural production, lower resource use efficiency, and lower farm revenue. Farmer Producer Organizations (FPOs) which are based on the concepts of economies of scale and collective action, have arisen as a golden r...

Open access Research Article 10.9734/ajaees/2021/v39i1130752

Risk Behavior of Farmers Cultivating Traditional Rice Varieties in Erode District, Tamil Nadu

G. Kaviya, A. Vidhyavathi, S. Padma Rani & M. Nirmala Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This study investigates the risk behavior of traditional rice variety growers in Erode District of Tamil Nadu state, using Moscardi and De Janvry approach and Discriminant analysis technique. A well structured questioner was prepared and purposive random sampling was done in thre...

Open access Research Article 10.9734/ajaees/2021/v39i1030701

Growth and Instability in Area, Production and Productivity of Banana in Tamil Nadu

R. Sathiya, M. Naveenkumar, S. Senthilnathan, S. Grunathan, M. Nirmala Devi & V. Banumathy · International Journal of Plant & Soil Science · 2022

The study shows that, analysis of trend, growth and stability of banana in decade’s periods of India and Tamil Nadu. Since, the study attempt to analyse and used the instability index Viz., Cuddy-Della Valle Index and Coppock Index. Whereas analyse trend and decomposition used th...

Open access Research Article 10.9734/ijpss/2022/v34i2031193