Analysis of Business Sales of Ready-To-Cook Vegetable Products in Samarinda City

Abstract

The business of selling ready-to-cook vegetables is a venture that provides pre-prepared vegetables, allowing consumers to cook them immediately without much preparation. These ready-to-cook vegetables are a combination of various types of fresh vegetables that have been prepared and packaged in styrofoam containers and airtight transparent plastic bags, ensuring long-lasting freshness. This study aims to identify the types of vegetables used in the ready-to-cook vegetable packages, the costs involved in the production process, revenue, and profits, as well as the challenges faced in the ready-to-cook vegetable business. This research was conducted at Sayuryuk.com, located in Samarinda City, from March to May 2024. The sample was taken using the random sampling method with the respondent being the owner of Sayuryuk.com. Data analysis used methods of cost analysis, revenue, income, and R/C ratio. The research results show that the raw materials for 12 ready-to-cook vegetable packages consist of 52 types of vegetables used in these packages. The average monthly production cost is IDR 8,597,083.18 per month, the production revenue is IDR 10,598,250.00 per month, and the profit earned by Sayuryuk.com is IDR 2,001,166.82 per month, with an R/C ratio of 1.2. These results indicate that the business of selling ready-to-cook vegetables at Sayuryuk.com is feasible and profitable because the value is more than 1. The challenges in the ready-to-cook vegetable sales business at Sayuryuk.com include a lack of labor, limited raw materials, and a short shelf life of pre-cut raw materials.