Regional Development through Thematic Tour Packages: A Case Study of Tapanuli Tengah Regency, Indonesia

Abstract

Tourism plays a central role in Indonesia’s economic strategy, acting as both a significant source of income and a driver of regional development. This study explores the potential of regional development through thematic tour packages in Tapanuli Tengah Regency, Indonesia. Utilising a mixed-methods approach, including qualitative descriptive techniques and quantitative analyses such as SWOT(Strengths, Weaknesses, Opportunities, and Threats) and ODTWA (Tourism Object and Attraction Evaluation Guidelines), the research evaluates four tourism sites—Makam Papan Tinggi, Pulau Kalimantung, Air Terjun Sipitu-pitu, and Air Terjun Aek Bottar. Findings indicate that Makam Papan Tinggi and Pulau Kalimantung are highly feasible for development, while the other two require infrastructural improvements, particularly in accessibility and accommodation. The SO (Strengths-Opportunities) strategy is identified as the most viable for promoting sustainable tourism, emphasising local community involvement and policy support. The study concludes that a well-integrated tourism package can enhance both regional income and community welfare, offering a replicable model for similar regions with diverse yet underutilised attractions.