Investigation of Technical, Financial and Marketing Needs of Agripreneurs in Karnataka

Abstract

Agripreneurship is a key factor in removal of poverty and to bring economic progress of India. As Indian economy is basically an agrarian economy; it can serve as a platform for agricultural entrepreneurship, food processing and other allied activities. A study was undertaken in 2022 in Karnataka state. Snowball sampling technique was employed for the selection of agripreneurs and about 200 agripreneurs were interviewed covering 30 enterprises across 14 districts of Karnataka. The study was conducted with the help of pre-tested schedule through personal interview method. Rank Based Quotient (RBQ) technique was employed to analyze the needs of agripreneurs. From the results of the study, it can be found that adequate infrastructure facilities and required inputs, provision of subsidies to reduce initial cost of investment and strategic solution for competition around found to be the major technical need, financial need and marketing need of agripreneurs respectively. And also, it can be suggested that Government and extension agencies have to take some measures like certainty in prices, provision of subsidies and creating awareness regarding modern techniques, and financial and marketing assistance to agripreneurs which will help them to earn more income and also inspires others to start new agrienterprise.