Investigating the Awareness and Perception about Agromet Advisory Services among Farmers of Bhal and Coastal Zone of Gujarat, India

Abstract

The real-time dissemination of meteorological data is a critical determinant of agricultural efficiency, sustainable intensification and global food security. Agricultural productivity is inherently sensitive to climatic fluctuations. Any deficit in the acquisition of key weather parameters can destabilize supply chains and compromise the livelihoods of agrarian populations. This study evaluates the awareness and perception of farmers regarding Agromet Advisory Services a framework designed to provide evidence-based meteorological guidance to optimize farm-level decision-making and climate resilience. The investigation was conducted by Agricultural Research Station, Anand Agricultural University, Arnej, Taluka Dholka, District Ahmedabad, Gujarat, India across the Dholka and Bavla blocks of the Ahmedabad district within Gujarat’s Bhal and Coastal zone. The research employed a simple random sampling technique to survey a cohort of $N = 200$ farmers across twenty villages (Ten from each block). Empirical results indicate that a slight majority of respondents possessed a medium level of awareness (51.50%) and a medium level of perception (52.50%) toward Agromet Advisory Services. These findings underscore a critical gap in service penetration and psychological trust. The study concludes that enhancing climate resilience requires strategic interventions, including the localization of digital content, the adoption of user-centric delivery formats and the synthesis of indigenous ecological knowledge with standardized scientific advisories.