Influential Factors that Affect Farmers' Intention toward Farming

Abstract

The service and manufacturing sectors grew as mainstream farming declined. Only mainstream farmers contributed to the economy. Agricultural specialties followed. Technology has enhanced grain output for human use, but farmers' satisfaction is crucial. A major goal of this research is to understand the farmer's intentions towards farming. The study is quantitative in nature and takes a deductive, positivist approach. Data were gathered from 350 participants through a structured questionnaire and nonprobability convenience sampling methods. SPSS version 25 and SEM-Amos version 24 were used to analyze the data. The Theory of Planned Behavior (TPB) model was used to measure the farmer’s intention, where price risk, biological risk, and climate risk were shown to have a significant negative effect on farmers' intentions toward farming. The calculated value supported the hypothesis. Marketing risk also has a negative impact, but it was found to be insignificant, and the hypothesis was not supported. This study provides valuable insight for policymakers looking to understand why farmers are discouraged from farming when a country must focus on farming to become self-sufficient in its supply of food. Additionally, the study provides some avenues for academics to pursue further research in order to understand why abnormalities occur for such a controllable factor (price risk) and what strategic actions the concern relevant to the nation's farming will take.