Managing Corporate Identity Risk as a Strategic Indicator on Organizational Performance

Abstract

The purpose of this paper is to investigate impacts of corporate identity on organizational performance in both the private and public sectors, and to provide a mechanism for raising the consciousness level for the enhancement and scope of actual corporate performance with its enabling features in order to expand its presence in the global market. The research has been shaped around the question “What is the Impact of Corporate Identity on Organizational Performance?” We believe a deficiency in relevant literature on the subject exists, which we attempt to address with our study. In the paper, after considering various evidence, we have reached the conclusion that most managers are not fully conscious about the need and significance of corporate identity, out of which the corporate personality of organization evolves. Basic limitations were experienced while writing this article. All the stakeholders and other members of our targeted group are well educated, literate and fully conscious of their social and institutional responsibilities as was expected from them. They were cooperative with us however, with some we experienced many problems with the collection of their replies. Some provided them to us quickly while others took a lot of time despite being regularly reminded. Research culture is not yet fully entrenched in our corporate and non-corporate sectors. The values of these public surveys along with their significance, in fact, are not widely known as we have not familiarized ourselves with the benefits they accrue to corporate sectors. Innovation, which we all cherish, mainly originates from this primary source. The data acquired tells us precisely the truth as regards market trends. Research methodology, paper’s content, impact and competitive position are outlined in this paper. Suggestions for the future direction of business management and strategy are also presented.