A Business Plan Final Report Culinary Business of I am  Rice Bowl: Marketing Mix Strategy

Sabila Jati Rahmawati Rosyadi; Asma’I Ishak

doi:10.9734/ajeba/2023/v23i10971

Research Article Open access CC BY 4.0

A Business Plan Final Report Culinary Business of I am Rice Bowl: Marketing Mix Strategy

Sabila Jati Rahmawati Rosyadi, Asma’I Ishak

Asian Journal of Economics, Business and Accounting · pp. 62–72 · Published 7 Apr 2023

10.9734/ajeba/2023/v23i10971

Abstract

The culinary industry is seen as a strategic business sector for economic development in Indonesia, as it is a basic and important need that cannot be replaced by other goods. I Am Rice Bowl is a culinary business established in February 2022 with the aim of meeting the needs and wants of society for the type of food that is practical, fast to serve, delicious, and affordable. It carries the online and offline concept of marketing strategy in order to reach the wider market share in more effective and efficient way. Through the implementation of this business, several problems were found that are normal for a new business to experience. It includes problems in finance, work operations, human resource management, and marketing strategy. Not only can this business be used to find problems, but it can also be used to find several solutions to problems in a business.

Culinary industry rice bowl food marketing strategy marketing concept economic development online marketing offline marketing

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Sabila Jati Rahmawati Rosyadi, Asma’I Ishak (2023). A Business Plan Final Report Culinary Business of I am Rice Bowl: Marketing Mix Strategy. Asian Journal of Economics, Business and Accounting , 62–72. https://doi.org/10.9734/ajeba/2023/v23i10971

Affiliations

Sabila Jati Rahmawati Rosyadi — Department of Management, Faculty of Business and Economics, University of Islam Indonesia, Indonesia.
Asma’I Ishak — Department of Management, Faculty of Business and Economics, University of Islam Indonesia, Indonesia.

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