An Analysis of the Activities and Performance of Bangladesh Tourism Board (BTB)

Abstract

This study contributes a synopsis of the south Asian countries national tourism board and an analysis of the performance of Bangladesh Tourism Board (BTB) with other National Tourism Organizations. It is actually an explanatory research and the nature of the data is qualitative. The data are collected from different websites, newspapers, articles, journals, blogs, etc. Every country needs to know its status compare to others to sustain the competitive market. The competitiveness of tourist destinations acts as the pillar for attracting tourists. Generating tremendous jobs, increasing Gross Domestic Product (GDP), maintaining the balance of payment, etc. are all possible with the improvement of tourism sector. The development of this sector dramatically depends on the activities and performance of BTB. To measure the present status of BTB as a National Tourism Board (NTO), we need to make an analysis of it with others. The result indicates the inability of BTB to attract a standard number of foreign tourists in Bangladesh compare to other south Asian countries. This study also revealed that its tagline, vision, mission, promotional strategy, website design, policy, crisis management capability, etc. is relatively poor compared to others.