Influence of Business Processes Redesigning on Performance of Milk Processors in Meru County, Kenya

Abstract

Milk processing firms in Meru County are undertaking a couple of strategic measures directed to improving performance in milk value chain as they collect, process and market milk. However, milk firms still experience challenges in performance due to COVID-19 impact, market challenges, inefficiencies and lack of innovations. The study sought to investigate effects of business process redesigning on performance of milk processing firms. To establish relationship between independent and dependent variables descriptive research design was adopted. The study targeted all three milk processing firms in Meru County. Respondents comprised of all 27 top management staff of milk processing firms. Questionnaires were used to collect data from the respondents. The researcher utilized regression analysis model to determine how study variables are related. Graphs, frequency tables and pie-charts presented data. Researchers only recruited volunteers who willingly provided their permission after receiving enough information about the study's purpose and risks. The study data was used in an honest manner by the researcher.