Exploring the Impact of Total Quality Management on Organizational Behavior: A Comparative Study of Local Firms

Abstract

This study aims to examine the influence of Total Quality Management (TQM) practices and strategies on organizational behavior within local companies. TQM is understood as a strategic approach focused on delivering high-quality products and services that meet customer needs and enhance overall satisfaction. The research specifically investigates the implementation of TQM within the local cases of Kurdistan Region of Iraq and explores the relationship between effective TQM application and organizational behavior. The findings suggest that TQM positively influences organizational behavior by supporting the achievement of organizational goals, enhancing performance, and improving service quality. However, the study also reveals that TQM practices in the Kurdistan Region remain significantly underdeveloped. The analysis shows a negative correlation between TQM implementation and organizational behavior due to several challenges: a lack of customer-centric approaches, absence of structured quality plans, insufficient employee training and involvement, and limited resources. Furthermore, participating companies often lack mechanisms for tracking and assessing organizational behavior, potentially reflecting broader developmental challenges in Iraq, where TQM remains a relatively unfamiliar concept. The study concludes by expressing hope for future progress in adopting and refining TQM practices to enhance organizational outcomes in the region.