Exploring Gender Equity in Tanzania- A Comprehensive Study on the Need for Inclusive Practices in Selected Major Media Houses in Tanzania

Abstract

This study investigates gender equity in Tanzanian print media, particularly focusing on women's leadership. Utilizing a qualitative approach with an interpretivist paradigm, the explanatory case study design includes 12 in-depth interviews. The research unveils the impact of Stereotype Theory on employment promotion policies, emphasizing challenges related to family life and child-rearing in career advancement. Challenges in adhering to maternity leave regulations are identified, hindering the balance between family planning and career progression for female journalists. The study highlights subjective performance evaluations, favoritism concerns, and a lack of transparency in promotion policies, contributing to gender inequity. A glass ceiling is noted at middle and senior management levels. Recommendations include implementing supportive structures for working mothers, revising promotion policies for transparency, and fostering a workplace culture that actively promotes inclusivity. The aim is to create a more equitable and inclusive media industry in Tanzania.