Examining the Social Impact of Tiktok on University Students' Values

Abstract

Social values are essential for the development of societies, with individuals playing a crucial role in adhering to and promoting these values. The advancement of technology and the rise of social media platforms, especially TikTok, have significantly impacted the social values of users, particularly among younger people. This study aims to explore the extent in which TikTok Is used by youth and its influence on their social values. Additionally, it examines the relationship between the platform's use and shaping these values. This study investigates young people's engagement with TikTok and its impact on their social values, aiming to understand the relationship between TikTok usage and the development of youth social values. A descriptive and quantitative research approach was adopted in this study, with survey forms serving as the main data collection tool. The study's findings reveal that 69.7% of the participants use TikTok, with the majority of users aged between (16-20) years old. Additionally, the research indicates that TikTok usage is linked to the increased selfish behavior and a decline in social respect among users. ` that platform negatively affects social values among young individuals.