Skip to content
Research Article Open access CC BY 4.0

Examining the Factors that Influence the Use of Social Media for Disaster Management by Coastal Community People of Bangladesh

Imran Khan, Mustak Ahmed

Asian Journal of Advanced Research and Reports · pp. 20–30 · Published 9 Jun 2023

10.9734/ajarr/2023/v17i9515

Abstract

Aims: To examine how and why did the coastal community people (agriculture, aquaculture and livestock farmers) adopted social media for their disaster management efforts employing Technology Acceptance Model. Place and Duration of Study: Batiaghata upazila under Khulna district and Bagerhat Sadar, Chitalmari and Fakirhat upazila of Bagerhat district. Data was collected in February 2023. Methodology: Considering 95% confidence level and 10% Margin of Error 96 sample was estimated for the study. However, for addressing non response we collected data from 25 more respondents, thus all together we collected data from 121 samples. The people who use social media, available during interview and voluntarily agreed to provide data were selected purposively as sample. The study was a quantitative research project that used independent t-tests and descriptive statistics to analyze the information gathered. Data was Analyzed using SPSS. Results: The study found 94% community people either strongly agreed or agreed that they use social media for gathering disaster information while 96% respondents strongly agreed or agreed to share disaster information with their friends and families. The outcome of the study established the fact that a significant difference exists between coastal community people whose social media site usage was influenced by their perceived usefulness and those whose social media site usage was influenced by their perceived ease of use (p<0.05). Conclusion: In coastal Bangladesh social media users gather disaster management information from the media and also share this in their friends and families. There is a high perception of perceive usefulness and ease of use of social media among coastal community people in Bangladesh, particularly Bagerhat and Khulna districts. Therefore, government and non-government organizations need to emphasize on social media as part of enhancing community knowledge and improving practice of disaster management.

Social media disaster management technology acceptance model coastal Bangladesh climate change climate induced disaster Facebook Youtube disaster management information

References (25)

  1. 1 Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology [DOI]
  2. 2 User Acceptance of Computer Technology: A Comparison of Two Theoretical Models [DOI]
  3. 3 Social media and disasters: a functional framework for social media use in disaster planning, response, and research [DOI]
  4. 4 Use of Social Media by U.S. Public Sector Emergency Managers: Barriers and Wish Lists [DOI]
  5. 5 Mastering social media: An analysis of Jefferson County's communications during the 2013 Colorado floods.
  6. 6 The Acceptance of Using Information Technology for Disaster Risk Management: A Systematic Review [DOI]
  7. 7 Traditional media versus social media: challenges and opportunities [DOI]
  8. 8 Emergency knowledge management and social media technologies: A case study of the 2010 Haitian earthquake [DOI]
  9. 9 Factors affecting the Adoption and Meaningful Use of Social Media: A Structural Equation Modeling Approach
  10. 10 Using technology acceptance model to measure the ese of social media for collaborative learning in Ghana [DOI]
  11. 11 Barriers and Facilitators in Interorganizational Disaster Response: Identifying Examples Across Europe [DOI]
  12. 12 Citizens and social media in times of natural disaster: exploring information experience
  13. 13 The role of social media in emergency management during the 2019 flood in Poland [DOI]
  14. 14 The impact of social media on disaster relief effort – recovery coordination for Hurricane Harvey [DOI]
  15. 15 Cyclone-Induced Disaster Loss Reduction by Social Media: A Case Study on Cyclone Amphan in Koyra Upazila, Khulna District, Bangladesh [DOI]
  16. 16 The relative contributions of implicit and explicit self-esteem to narcissistic use of Facebook [DOI]
  17. 17 Inter-Organizational Collaboration, Information Flows, and the Use of Social Media During Disasters: A Focus on Vulnerable Communities [DOI]
  18. 18 Employing the Technology Acceptance Model to Explore the Trends of Social Media Adoption and its Effect on Perceived Usefulness and Perceived Ease of Use [DOI]
  19. 19 Examining the Role of Social Media in Disaster Management from an Attribution Theory Perspective.
  20. 20 A technology acceptance model for empirically testing new end-user information systems : theory and results
  21. 21 International Journal of Information Management [DOI]
  22. 22 Journal of Applied Business and Economics [DOI]
  23. 23 Information Research: an international electronic journal [DOI]
  24. 24 International Journal of Disaster Risk Science [DOI]
  25. 25 Journal of Organizational and End User Computing [DOI]

Cited by 2

Crisis Communication on Instagram During COVID-19: A Content Analysis of Institutional Public Health Messaging in Colombia Using the CERC Framework

Valentina Muriel Ruiz, Esmeralda Fernandez-Alvarez, Carlos Samuel Olmedo Iniguez · 2025

Showing 1 of 2 known citations — external sources report more than can currently be individually listed.

Related research

Article metrics

Real usage data collected on this platform.

28

Page views

0

PDF downloads

3

Outbound clicks

2

Citations

Views over time

Views by country

Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".

Traffic sources

Referring site, by host.

Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.