Entrepreneurial Effectiveness of Agripreneurs in Kerala, India

Abstract

The study to measure the entrepreneurial effectiveness of agripreneurs in Kerala was undertaken in the Kasargod, Thrissur and Thiruvananthapuram districts of the state. A total of 180 agripreneurs, consisting of 20 on-farm agripreneurs, 20 off-farm agripreneurs and 20 commercial farmers each belonging to each of the three selected districts, constituted the sample for the study. The data collected was statistically analyzed using arithmetic mean, percentage, correlation and analysis of variance. The study revealed that the off-farm agripreneurs were entrepreneurially the most effective category followed by the on-farm agripreneurs and the commercial farmers who were found to be on almost on par in their effectiveness. The on-farm agripreneurs, off-farm agripreneurs and commercial farmers exhibited significant differences in their effectiveness only in case of marketing management effectiveness and risk management effectiveness where as significant difference was observed between the agripreneurs belonging to the three districts in case of the possession all the six sub-dimensions of entrepreneurial effectiveness viz. production management effectiveness, finance management effectiveness, marketing management effectiveness, labour management effectiveness, risk management effectiveness and time management effectiveness.