Emerging Trends in E-commerce: A Review of Consumer Behavior, Marketplaces and Digital Platforms
Iman Youssif Ibrahim, Subhi R. M. Zeebaree
Asian Journal of Research in Computer Science · pp. 45–58 · Published 11 Mar 2025
10.9734/ajrcos/2025/v18i4607Abstract
Rapid technological developments intersect with changes in consumer habits within the ever-changing digital environment. This paper discusses future trends in e-commerce, where. A literature review strategy was used in an attempt to identify gaps that companies can leverage to keep up with the rapid changes within the digital environment. It addressed the integration of digital and traditional channels as a means to improve customer experiences. Secondly, the importance of artificial intelligence and personalization in enhancing operational efficiency and customer experience through personalized suggestions and big data management. Thirdly, it addressed the opportunity and challenges faced by emerging markets, including issues related to digital infrastructure as well as differences in culture. The results showed that the integration of digital and traditional channels is effective in improving user experience and that artificial intelligence helps in improving service delivery through recommendations and big data management.
Cited by 2
Pawan Kumar, Kamaljit Singh, Sangeeta Chaudhary · Elsevier eBooks · 2026
Showing 1 of 2 known citations — external sources report more than can currently be individually listed.
Related research
- The Impact/Role of Artificial Intelligence in Anesthesia: Remote Pre-Operative Assessment and Perioperative — shares topic coverage
- Detecting Dental Caries through Captured Images Using the Machine Learning Technology Teachable Machine — shares topic coverage
- Harnessing Artificial Intelligence in Healthcare Analytics: From Diagnosis to Treatment Optimization — shares topic coverage
- Diagnostic Accuracy of Artificial Intelligence for Breast Cancer Detection: A Systematic Review — shares topic coverage
- Artificial Intelligence in the Analysis of the Fetal Genome in Utero: A Critical Review of Current Paradigms, Clinical Utility and Future Horizons — shares topic coverage
Article metrics
Real usage data collected on this platform.
16
Page views
0
PDF downloads
2
Outbound clicks
2
Citations
Views over time
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
Traffic sources
Referring site, by host.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.