Effectiveness of Pangandaran Beach Tourism Destination Publications, West Java, Indonesia
Bernard Hasibuan, Lisa Ratnasari, Ninin Gusdini
Journal of Economics, Management and Trade · pp. 1–8 · Published 20 Apr 2019
10.9734/jemt/2019/v23i430139Abstract
Pangandaran Beach is one of the fastest growing beach tourist destinations in Indonesia, where the number of foreign tourists visiting is as much as 9.44 million and domestic tourists as many as 251.20 million trips per year. The purpose of this study is to see the effectiveness of publications about Pangandaran Beach carried out in various media. The method used is EPIC model that takes into account the dimensions of Empathy, Persuasion, Impact, and Communication. The sample in this study were tourists who had visited Pangandaran Beach and saw the publication media. The results of this study indicate that the score for the empathy dimension is 3.41; persuasion dimensions of 3.64; impact dimension of 3.59; communication dimension of 3.46. When viewed from the EPIC rate which calculates all dimensions, a score of 3.53 is obtained. These results show three dimensions of empathy, persuasion and effective communication, while impact dimensions are quite effective. The EPIC rate of 3.53 indicates that the Pangandaran beach publication is effective.
Cited by 3
Mega Laksmini Syamsuddin, Umar Abdurrahman, Ajeng Riska Puspita · Data in Brief · 2026
Wahyu Hidayat, Diah Arminingsih, Windhu Putra · East African Scholars Journal of Economics, Business and Management · 2024
Subiyanto Subiyanto, Sudradjat Supian, Yuyun Hidayat · International Journal of Research in Community Services · 2022
Related research
- Mitigating Challenges to Effective Management of Post-Intensive Care Syndrome (PICS) — shares topic coverage
- Effect of Teaching Modules in Knowledge Gain of Students — shares topic coverage
- Comparison for the Effectiveness of Column Purified Fractions of Allium cepa Bulbs and Allium sativum Cloves against Bulinus globosus (Intermediate Host of Urinary Schistosomiasis) in Sokoto, Nigeria — shares topic coverage
- When the Digital Media do the Magic of Effective Advertising of Health Supplements in Owerri Metropolis — shares topic coverage
- Daily Collector Systems and the Financing of Small Scale Rural Agribusiness in Delta State, Nigeria — shares topic coverage
Article metrics
Real usage data collected on this platform.
10
Page views
0
PDF downloads
0
Outbound clicks
3
Citations
Views over time
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
Traffic sources
Referring site, by host.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.