Storytelling as a Strategy to Attract Tourists Visiting the Sunan Kalijaga’s Penjamasan Pusaka Tourist Attraction

Abstract

The Sunan Kalijaga’s penjamasan pusaka tourist attraction has been included in the calendar of events of Demak Tourism Service since 1976. However, tourists visiting to this tourist attraction of penjamasan pusaka have not increased significantly. This research aims to analyze the causes of the minimal number of tourists coming to this penjamasan pusaka tourist attraction. This research method uses a phenomenological approach which is used to explore detailed data on informants. The results of the research show that the dissemination of information related to Sunan Kalijaga’s penjamasan pusaka tourism attraction only relies on posters and banners so this is not effective in attracting tourist interest. Therefore, it needs an alternative step by using storytelling about the religious meaning of penjamasan pusaka. Finally, it is hoped that this storytelling will increase tourist visits so that it not only preserves this tourist attraction, but also the prosperity of the people in the destination.