The Impact of Stakeholders' Pressures on Green Strategic Intent: An Empirical Study

Abstract

Aims: Climate change and environmental degradation have become a major concern in the world of business. Corporate awareness of the importance of preserving the environment contributes to the reduction of the impact of production cycles on the environment. Stakeholders exert some pressure so that firms undertake to respect the natural environment. It is then necessary to consider the impact of stakeholders' pressures on green strategic intent. Place and Duration of Study: A study has been conducted with 62 polluting Tunisian companies. Information through questionnaires were collected during the period from March, 2013 to June, 2013. Methodology: Methods of structural equations performed using SMART PLS 2.0 are used to test our research model. Results: The results show the positive effect of pressure of regulators, organizational stakeholders and market on green strategic intent. Conclusion: This research helps clarify the important role of socio-economic actors in corporate environmental responsibility and thus the development of the well-being of society in general.