Digital Marketing and Entrepreneurship in Women of El Porvenir District, Peru

Abstract

The objective of this research was to determine the impact of digital marketing on women's entrepreneurship in the district of El Porvenir 2022, the type of research was applied, with a quantitative research approach and a non-experimental research design with a cross-sectional and correlational approach. The sample consisted of 114 women entrepreneurs from the El Porvenir district. The questionnaire for digital marketing with a reliability of 0.983 and the questionnaire for business entrepreneurship with a reliability of 0.967 was used for data collection. The information was processed in SPSS Ver 26 software. As a result, digital marketing has a very high incidence in business entrepreneurship with a correlation coefficient of 0.950. It was determined that the normative framework has a very high incidence in business entrepreneurship with a correlation of 0.942, the referential framework has a very high incidence in business entrepreneurship with a correlation of 0.983, the conceptual framework has a very high incidence in business entrepreneurship with a correlation of 0.983, the conceptual framework has a high impact on entrepreneurial entrepreneurship with a correlation of 0.756, the theoretical framework also has a high impact on entrepreneurship with a correlation of 0.689 and the philosophical framework has a moderate impact with a correlation of 0.522 on entrepreneurship all at 1% significance.