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Research Article Open access CC BY 4.0

Constraints in the Diffusion of E-NAM and the Policy Measures

Baljit Kaur, K. K. Kundu, Nitin Sharma

Asian Journal of Agricultural Extension, Economics & Sociology · pp. 20–27 · Published 12 Oct 2021

10.9734/ajaees/2021/v39i1130716

Abstract

The study's major goal is to look at how prices and market arrivals have changed before and after the installation of e-NAM, as well as the challenges that stakeholders experience in adopting this technology. Based on the facilities gained from the designated APMCs linked with e-NAM through personal interviews, data from randomly selected farmers and dealers, cum commission agents, and committee officials was collected. Several users were interviewed in order to achieve this goal relating to various challenges faced by e-NAM stakeholders while participating in the process of selling and buying through the e-NAM site. Farmers in the selected APMCs faced significant challenges due to the complicated and time-consuming method of trading in the e-NAM system, a lack of knowledge about e-trading (farmers frequently do not understand the meaning displayed in the machine), and frequent visits to the bank for payment realisation.

Adoption payment realization APMCs commission agents online transactions

Cited by 1

E-NAM and Agricultural Market Integration

Sia Jain, Aashita Sachdev, Sneha Kumari · Advances in Marketing, Customer Relationship Management, and E-Services · 2024

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