Constraints and Suggestions Expressed by the Farmers toward Kisan Call Centre (KCC) Advisories

Abstract

Kisan Call Centre (KCC) is an ICT initiative with the core aim of answering farmers' queries through telephone call in their own dialect. KCC offering services at free of cost countrywide by dialling a common Toll-Free number 1800-180-1551. In this study, an attempt has been made to document the constraints faced by the KCC beneficiaries and seek their suggestions to overcome them in Chamarajanagar District of Karnataka during 2021-22. Totally 200 respondents were considered for the study and personal interview method was adopted for collection of data. The data was analysed using frequency and percentage analysis. The results revealed that, it is difficult to explain the symptoms of pests and diseases of plant over phone call (94.50%), is the major technical constraints and location specific needs of the farmer not solved by KCC officials (91.50%), are the technical and general constraints expressed by the KCC beneficiaries. KCC should provide the facility of snap chats wherever, it is required to understand symptoms in better way (90.50%) and The publicity and awareness programs to be organized to increase awareness about KCCs among farmers (97.00%) are the technical and general suggestion given by beneficiaries to overcome the constraints.