Direct and Associated Factors Influencing the Growth in Supermarket Activity in Bangladesh
Md. Shaikh Farid, Mohammad Jahangir Alam, Md. Mostafizur Rahman, Swarup Barua, Bishwajit Sarker
Asian Research Journal of Arts & Social Sciences · pp. 1–12 · Published 10 Jan 2018
10.9734/ARJASS/2018/38593Abstract
As retail chain store business is gaining popularity very quickly, people engaged in this sector should pay special attention to the growth of this sector. The present study elucidates the direct and associated factors influencing the growth of supermarket activity in Sylhet district in Bangladesh. Both secondary and primary data were used. Secondary data were collected from published books, various published articles, websites of different superstores etc. Primary data were collected from 100 consumers during the months of September to October, 2016. The study found that several macro and micro economic factors (i.e., age, education and income) have close relation with the growth of supermarket. The macro-economic factors are GDP growth rate, increasing trend of women participation in workforce, FDI and urbanization. The implications and conclusions are discussed.
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