Digital Leadership Impacts on a Village-owned Enterprise Performance: A Moderation Effect of Artificial Intelligence

Abstract

This study investigates the impact of digital leadership on the performance of village-owned enterprises, or VOEs emphasizing the moderating effect of artificial intelligence, or AI. As digital transformation reshapes the business landscape, effective digital leadership emerges as a crucial factor for enhancing organizational performance, particularly in rural settings. This study employs quantitative surveys and interviews from VOEs across various villages with 192 research sample size. The findings reveal that digital leadership significantly correlates with improved performance metrics, such as profitability, operational efficiency, and community values. Moreover, the integration of AI technologies further amplifies these effects, providing tools for better decision-making, resource allocation, and customer interaction. The moderation analysis indicates that the presence of AI not only enhances the effectiveness of digital leadership but also facilitates innovative practices within VOEs. This research also contributes to the understanding of how digital leadership, coupled with AI, can drive sustainable growth in village enterprises, offering practical implications for policymakers and community leaders aiming to leverage technology for rural development. Future studies are suggested to explore the long-term effects of these dynamics in diverse contexts.