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Muh. Yushar Mustafa

Publications (8)

Days of Future Past: Scrutinising the Artificial Intelligence Impact on the Leadership of Internationalising SMEs

Abdi Akbar, Muh. Yushar Mustafa, M. Ikhwan Maulana Haeruddin, Caroline Mariñas-Acosta, Hasbiyadi Hasbiyadi, Syamsul Alam & Widhi Nugraha S. Darmawinata · Asian Journal of Economics, Business and Accounting · 2024

This study finds a gap within the literature and aims to conduct research that primarily highlights the role of artificial intelligence technology on internationalising SME’s leadership system, especially in Makassar, Indonesia. A quantitative research method is applied in this s...

Open access Research Article 10.9734/ajeba/2024/v24i51292

The Employee Performance: A Critical Analysis of Compensation, Commitment, and Work Motivation

Romansyah Sahabuddin, Muh. Yushar Mustafa, Rosmala Dewi, . Nurjanna & Nur Fitri Aulia · Asian Journal of Economics, Business and Accounting · 2022

The pawnshop has become one of vital organizations for the society in Indonesia, especially those who are in lower middle class of society. This is because the role of the pawnshop helps such class of society in getting a financial loan easily rather than bank. This later suggest...

Open access Research Article 10.9734/ajeba/2022/v22i24909

Follow You Down: A Study of Work Discipline and Leadership Style on Employee Performance in Indonesian State-Owned Enterprise

M. Ikhwan Maulana Haeruddin, Rahmat Riwayat Abadi, Muh. Yushar Mustafa & Ridfan Rifadly Abadi · Asian Journal of Economics, Business and Accounting · 2025

This research delves into the critical factors influencing employee performance within a specific context: PT. PLN (Persero) Sulselrabar Regional Office, is a state-owned electricity company located in Makassar, Indonesia. The study focuses on the Human Resources and General Affa...

Open access Research Article 10.9734/ajeba/2025/v25i51808

Digital Leadership Impacts on a Village-owned Enterprise Performance: A Moderation Effect of Artificial Intelligence

Adharry D. S. Amran, Rahman Syahid & Muh. Yushar Mustafa · South Asian Journal of Social Studies and Economics · 2024

This study investigates the impact of digital leadership on the performance of village-owned enterprises, or VOEs emphasizing the moderating effect of artificial intelligence, or AI. As digital transformation reshapes the business landscape, effective digital leadership emerges a...

Open access Research Article 10.9734/sajsse/2024/v21i11902

The Phantom Menace: A Moderation Analysis of Gender on MSMEs’ Financial Literacy and Financial Performance

Andi Dewi Angreyani, Abdi Akbar, M. Ikhwan Maulana Haeruddin, Muh. Yushar Mustafa & Fahrina Mustafa · Asian Research Journal of Arts & Social Sciences · 2023

Micro, small, and medium enterprises or MSMEs in the Indonesian economy have a major role as the largest provider of employment, a means of community empowerment, a creator of new markets, a source of innovation, and their contribution to the balance of payments. Data from the In...

Open access Research Article 10.9734/arjass/2023/v21i2466

Celebrity Endorsement on Purchase Decision: The Mediation Analysis of Women’s Price Perception

Krisna Triatna Sari Allo, Nurdin Brasit, Haeriah Hakim & Muh. Yushar Mustafa · Asian Journal of Advanced Research and Reports · 2023

As one of the most interesting research topics recently, social media marketing reveals many new and/or advanced research variables, and one of such variables is an endorsement of social media celebrity. According to the literature, a celebrity endorsement is seen as a strategy o...

Open access Research Article 10.9734/ajarr/2023/v17i11556

Casino Royale: A Comparative Analysis of Financial Literacy and Locus of Control on SMEs’ Financial Behavior

Andi Meriam, Andi Dewi Angreyani, Agung Widhi Kurniawan, Muh. Ichwan Musa & Muh. Yushar Mustafa · South Asian Journal of Social Studies and Economics · 2023

Knowledge is considered as the vital factor for firms in improving their capability and stability of SMEs, especially a financial literacy knowledge. Based on the literature, this study finds that due to lack of finance literacy knowledge, most of firms in Indonesia are not able...

Open access Research Article 10.9734/sajsse/2023/v20i3723

When Love and Hate Collide: The Influence of Conflict on Employees' Turnover Intention

M. Ikhwan Maulana Haeruddin, Uhud Darmawan Natsir, Annisa Paramaswary Aslam, Nurul Fadilah Aswar & Muh. Yushar Mustafa · Asian Journal of Economics, Business and Accounting · 2023

This study examined the partial effect of individual conflict employees at Karya Multi Reksa on turnover intention at Karya Multi Reksa. The research used saturated technique where all the population was employed as a sample, totaling 51 casual employees at Karya Multi Reksa. Dat...

Open access Research Article 10.9734/ajeba/2023/v23i7942