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Research Article Open access CC BY 4.0

Antecedent of Destination Loyalty through Tourists’ Fascination

Muhammad Rivaldo Hadzami, Ratna Roostika

Asian Journal of Economics, Business and Accounting · pp. 230–239 · Published 30 Mar 2024

10.9734/ajeba/2024/v24i51301

Abstract

This study aims to assess future behavioral intention on tourist experiences while visiting culinary destinations in Yogyakarta that serve healthy cuisine; the examined variables are destination fascination and subjective well-being as a mediating variable. The study uses a quantitative approach. Questionaries utilize seven-point Likert scale for the measurements were spreads online. The study took place in Indonesia from October to December 2023. Respondents are tourists who have tasted healthy cuisine in Yogyakarta, totaling 246. The presented hypotheses in this study were tested using AMOS software. The study found how destination fascination has a negative and significant effect on destination loyalty. Moreover, the fascination to a destination has a positive and substantial effect on an individual's subjective well-being. Subjective well-being has a positive but non-significant effect on destination loyalty and cannot serve as a mediator in the connection between destination fascination and destination loyalty.

Destination fascination subjective well-being destination loyalty healthy cuisine

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