Analysis of the Constraints Faced by the Farmers in Adoption of Electronic National Agriculture Platform (E NAM) in Himachal Pradesh
Rebecca Nelson, Rashmi Chaudhary, Priyanka Sharma, Vaishali Thakur, Rachna Rachna, Neha Thakur
Journal of Scientific Research and Reports · pp. 273–277 · Published 1 May 2025
10.9734/jsrr/2025/v31i53024Abstract
The e-NAM Portal serves as a complete, one-stop shop for all services and information pertaining to APMC. The purpose of the study was to identify and analyse the constraints faced by the farmers in the state of Himachal Pradesh consists of 38 APMCs in the state out of which 19 are connected to E NAM (Electronic National Agriculture Market). Based on the transaction value, the listed APMCs were divided into three strata, by employing stratified random sampling and Fruit Mandi Solan, Bandrol Kullu, and Kangni Mandi were selected. The information was gathered from 333 sampled farmers of the selected APMCs. Analysis has been performed through Kendall’s Coefficient of Concordance at an overall basis. The study revealed that lack of awareness and technical illiteracy with the mean score of (11.86 per cent) followed by improper dissemination of information (10.56 per cent), complicated sale process (8.71 per cent), quality parameters are too stringent were the major obstacles faced by farmers in the adoption of E NAM. It is proposed that increasing farmers' knowledge and awareness of E NAM can encourage and strengthen their usage of this platform for produce marketing.
Cited by 1
1 citation reported by external sources — individual citing-article records aren't available to list yet.
Related research
- Gendered Difference in Agricultural Output: How Does Access to Land Contribute to the Debate? A Case Study of the Wa Municipality in Ghana — shares topic coverage
- Video Ads in Digital Marketing and Sales: A Big Data Analytics Using Scrapy Web Crawler Mining Technique — shares topic coverage
- The Impact, Comparison and Usefulness of Digital Marketing Communications Tools on Organizational Profit Maximization Using Facebook — shares topic coverage
- Hybrid Channel: MSME Collaboration in Digital Marketing in Post COVID-19: Case Study on MSMEs in Pangkajene Kepulauan Region — shares topic coverage
- Forecasting the Trend of Specialized Digital Marketing of Social Media in Iran in 2023 — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
1
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.