Analysis of Employer's Feedback on BSBA-FM Graduate Performance as an Employee

Abstract

This study examined employer feedback on the performance of BSBA-FM graduates from Davao Oriental State University – Cateel Campus (2015–2023), using Human Capital Theory as its framework. It assessed graduate effectiveness, employer satisfaction, and key industry skills through a descriptive survey of 70 employers in Davao Oriental, Davao de Oro, and Davao City. Results showed most respondents were female (61.43%), aged 26–35 (67.14%), with 1–5 years of service (51.43%). Employers rated graduate performance highly (average 4.59), praising responsibility, productivity, and time management. Essential skills like teamwork, communication, adaptability, and critical thinking were rated very important (average 4.55). Employers suggested improvements in personal responsibility, computer literacy, and workplace readiness, and highlighted future skills needs such as AI management, analytical thinking, honesty, and initiative. Overall, the findings emphasize the need for continuous curriculum updates to keep graduates competitive in a changing labor market.