An Analysis of the Impact of Experiential Marketing in the Tourism Industry: A Bibliometric Literature Review

References (64)

1. 1 Tourism and hospitality marketing: fantasy, feeling and fun [DOI]
2. 2 Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction [DOI]
3. 3 Investigating the role of festivalscape in culinary tourism: The case of food and wine events [DOI]
4. 4 Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being [DOI]
5. 5 Customer experience and engagement in tourism destinations: the experiential marketing perspective [DOI]
6. 6 Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age [DOI]
7. 7 The effects of cognitive, affective, and sensory attributes on hotel choice [DOI]
8. 8 A critical review of research on customer experience management [DOI]
9. 9 Influence of customer experience on loyalty and word-of-mouth in hospitality operations [DOI]
10. 10 How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience [DOI]
11. 11 Applying experiential marketing in selling tourism dreams [DOI]
12. 12 Impact of customer experience on loyalty: a multichannel examination [DOI]
13. 13 ATTRIBUTES OF POPULAR CULTURAL ATTRACTIONS IN HONG KONG [DOI]
14. 14 Enhancing Consumer Value in Wine Tourism [DOI]
15. 15 How to win the consumer’s heart? Exploring appraisal determinants of consumer pre-consumption emotions [DOI]
16. 16 How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism [DOI]
17. 17 Impact of prior knowledge and psychological distance on tourist imagination of a promoted tourism event [DOI]
18. 18 Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process [DOI]
19. 19 Do experiential destination attributes create emotional arousal and memory? : A comparative research approach [DOI]
20. 20 Mediating Effect of Brand Image and Satisfaction on Loyalty through Experiential Marketing: A Case Study of a Sugar Heritage Destination [DOI]
21. 21 Bridging the gap for destination extreme sports: A model of sports tourism customer experience [DOI]
22. 22 A Visitor Experience Scale: Historic Sites and Museums [DOI]
23. 23 ICT and the Sustainability of World Heritage Sites. Analysis of Senior Citizens’ Use of Tourism Apps [DOI]
24. 24 The effects of image and price fairness [DOI]
25. 25 Beyond gambling: mediating roles of brand experience and attitude [DOI]
26. 26 It’s in the air: Aroma marketing and affective response in the hotel world [DOI]
27. 27 Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation [DOI]
28. 28 India’s new-found love for wine tourism: a decanter of expectations and change [DOI]
29. 29 How can mega events and ecological orientation improve city brand attitudes? [DOI]
30. 30 Evaluating the Tourism Potential of Public Museums in Hangzhou: A Supply-Side Perspective [DOI]
31. 31 Experiential Brand Deployment: Improving Tourism Brand Evaluations [DOI]
32. 32 The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors [DOI]
33. 33 Aplicación del enfoque experiencial a la innovación de marketing de destinos turísticos: Recomendaciones para su implementación en Ecuador [DOI]
34. 34 Customer experience can play a strategic role for wineries [DOI]
35. 35 Experiential Tourism and Experiential Marketing: An Innovative Approach [DOI]
36. 36 Tourism Marketing [DOI]
37. 37 Representations of a Destination Brand in Online Tourism Information Sources: The Case of Slovenia [DOI]
38. 38 Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures [DOI]
39. 39 The Challenge to Foster Foreign Students’ Experiences for Sustainable Higher Educational Institutions [DOI]
40. 40 Segmenting cruise passengers from the experiential marketing perspective: An explorative study [DOI]
41. 41 Tourists' World Expo Experiences [DOI]
42. 42 Event-Based Marketing: A Trendy and Emotional Way to Engage with the Public [DOI]
43. 43 Marketing approach to Nordic tourism [DOI]
44. 44 Customer value - encounter satisfaction - overall satisfaction: examining the relationship in tourism destinations [DOI]
45. 45 Cultural Consumption through Innovative Experiential Marketing: Insights from Japanese Resorts during the COVID-19 Pandemic [DOI]
46. 46 The Neoliberal Tourism System: Strategies of Production and Distribution of Travel [DOI]
47. 47 Effects of Experience on Valuing a Tourist Event: A Theoretical Review and Propositions [DOI]
48. 48 Experience Consumption in Turkey [DOI]
49. 49 The feasibility study and the business models establishing of innovative service patterns on tourism enterprises' network experiential marketing — Taking the Chinese Ethnic Culture Park as an example [DOI]
50. 50 Influences of experience dimensions on consumer loyalty: the case of travel agencies in East Java [DOI]
51. 51 Co-creation of the tourist experience: A systematic assessment scale [DOI]
52. 52 What makes integrated resort attractive? Exploring the role of experience encounter elements [DOI]
53. 53 Theme park hotel experience, experiential satisfaction and behavioral intention: examination of visitors' experiences [DOI]
54. 54 The festival customer experience: a conceptual framework [DOI]
55. 55 The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing [DOI]
56. 56 Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices [DOI]
57. 57 The Phygital Experiential Marketing Practices [DOI]
58. 58 The Impact of Strategic Experiential Modules (SEMs) Dimension on Visitor’s Revisit Intention: A Lesson from the Sunrise of Java, Indonesia [DOI]
59. 59 Experiential Marketing Tourism and Hospitality Tours Generation Hybrid Model [DOI]
60. 60 Boosting customer trust: Pricing, experience and value in enchanting West Java tourism [DOI]
61. 61 Alternative Philosophical Models of Experience and Authenticity and their Relevance to Marketing Practices [DOI]
62. 62 Tourism Experience Management and Marketing in Gastronomy [DOI]
63. 63 The New Phenomenon of Authentic Experience in the Tourism Industry [DOI]
64. 64 Creating Brand Experience Based on Brand Equity in Tourism Destinations [DOI]

Cited by 5

Showing 4 of 5 known citations — external sources report more than can currently be individually listed.

Related research

• Evaluation of Indigenous Cuisine in Hotels and Restaurants in Aba, Abia State, Nigeria — shares topic coverage
• Sustainable Development of Tourism in Semnan City, Using the SWOT Analysis Model — shares topic coverage
• The Healing Waters of Srebrenica in the Function of the Development of Tourism, Agriculture and Economy — shares topic coverage
• Factors Affecting the Investment of Tourism in Jordan — shares topic coverage
• Perceptions and Attitudes of Students towards Tourism and Recreation Activities in Kwara State University, Malete, Nigeria — shares topic coverage