In the hospitality industry, the service-profit chain establishes relationships between profitability, customer loyalty, employee satisfaction, loyalty, and productivity. It shows that focusing on employee engagement and customer satisfaction might boost a company's financial per...
Open access
Research Article10.9734/ajeba/2024/v24i81452
Introducing and implementing experiential marketing in tourism has the potential to enhance the overall tourist experience, increase its economic benefits, and foster its growth. Experiential marketing is a marketing strategy that engages the consumer and creates real-life experi...
Open access
Research Article10.9734/jemt/2024/v30i81235
The COVID-19 pandemic required the Bangladesh Institute of Management (BIM) to deliver training through both face-to-face and virtual modes. This study compared trainees’ satisfaction with these delivery modes and examined knowledge retention and the potential continued use of vi...
Open access
Research Article10.9734/jesbs/2026/v39i51516